Create a national brand of automobile transmissions and become an advantageous enterprise with strong international competitiveness in the industry
The guiding ideology and thinking of the company's development is to conscientiously implement the “Eleventh Five-Year” plan for national economic and social development and the new “Auto Industry Policy” and other national and industry policies; adhere to people-oriented and innovative development models; seize favorable opportunities and continue to implement Reform and development thinking, vigorously promote technological innovation, and improve technical quality; implement both passenger and cargo market strategy, technology ** strategy and quality brand strategy, increase product structure and organizational structure adjustment; improve the overall quality of the company, and optimize corporate resources Configure to enhance the core competitiveness of the company; facing both domestic and foreign markets, create a national brand of automobile transmissions and become a competitive enterprise with strong international competitiveness in the industry. During the “Eleventh Five-Year Plan” period, the company will realize a strategic shift from domestic supporting facilities to global procurement, systematization and modularization, and strive to enter the global procurement supply chain and become a primary or secondary supplier.
Facing both domestic and international markets, while continuing to maintain the competitive advantage of the domestic market, it actively explores the international market and gradually realizes OEM supporting facilities. Carry out the strategy of "promoting both passenger and freight", and implement the development strategy of transmission products, and promote the development of large-tonnage, high-torque, multi-speed, low-speed green environmental protection, low noise, low vibration, intelligence, light weight, lighter operation, and series Development in the direction of globalization, the development of EPS portable shift systems and AMT electronically controlled automatic control systems; increase the market development of heavy-duty transmissions and increase the scale of production and sales; while maintaining the dominant position in the passenger car market, expand into the heavy-duty truck market and strive to become China Well-known brands in the supporting market for passenger cars and trucks, and strive to achieve a market share of more than 40% of “Qijiang” brand transmission products in the supporting market for large and medium-sized passenger cars and 20% of the market for heavy trucks by the end of the “Eleventh Five-Year” period , It has become the ** brand supporting domestic mid-to-high-end passenger cars and heavy-duty trucks. Management innovation, technological innovation, and strive to implement product development strategies and technological transformation, comprehensively improve product technical quality and production capacity, and meet the market’s increasing demand for “Qijiang” brand products.
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